**Please bring your own laptop. Sign up for Media Cloud in advance at: https://tools.mediacloud.org/#/home.**Access to media analysis tools has generally been limited to academic researchers and industry communications or media professionals. In the absence of tools accessible to community groups or advocacy organizations, there are limited opportunities for more marginalized or vulnerable communities to gather evidence-driven knowledge regarding how their own issues are covered in the media. Global Voices, in partnership with Media Cloud, is piloting an initiative that democratizes access to media analysis tools, bringing them to vulnerable populations so that they can understand, and possibly direct, their own representation in the media.
This workshop explains how open access digital media analytics tools
are vital to understanding how groups are represented in the media through the NewsFrames Initiative, which supports collaborative media analysis. We will demonstrate it in partnership with Media Cloud can be used to promote digital inclusion of underrepresented or misrepresented communities through the creation of what we call a “Reframed Story (https://newsframes.globalvoices.org/category/reframed-stories/). After a discussion of the utility media analysis holds, participants will work through the development of a “Reframed Story”
of their own! Although this session is particularly powerful for civil society, participants seeking to gain a better understanding of the how broader publics learn, through news media, about the challenges faced by marginalized and vulnerable communities can come from all sectors.
